2026 International Mountain Tourism Day Kicks Off in Shennongjia on May 29

The 2026 International Mountain Tourism Day will officially open in Shennongjia Forestry District on May 29, 2026.

Event Theme & Organizers

This year's event carries the theme: "Protect World Heritage, Share Mountain Blessings — Hubei, the Land of Bosom Friends, and the Mysterious Shennongjia".

• Host

  : International Mountain Tourism Alliance (IMTA)

• Co-organizers

  : Hubei Provincial Department of Culture and Tourism, Shennongjia Forestry District People's Government, Hubei Culture and Tourism Group, IMTA Secretariat

• Supported by

  : UN Tourism, UN FAO "Mountain Partnership" Secretariat, World Tourism Alliance, and other international organizations

What to Expect

A rich lineup of activities will take place during the event:

• Main events

• Opening ceremony and the 2026 "World Famous Mountains Dialogue"

• Supporting activities

  Launch of the "Shenwu Gorge" International Ecological and Cultural Tourism Axis and Hubei inbound tourism exchange activities
  Mountain Culture and Tourism Exhibition
  IMTA "Shennongjia Night"
  Mountain Tourism Investment Promotion Fair
  Mountain tourism product observation tours

The event will bring together international organizations, tourism authorities from various countries, industry leaders, and experts to explore the symbiotic path between ecological protection and tourism development, and share sustainable development experiences from world heritage sites.

About International Mountain Tourism Day

The International Mountain Tourism Day was established by the International Mountain Tourism Alliance in 2018, marking the date of the first successful ascent of Mount Everest on May 29, 1953.

Over the past seven years, the event has been held in China, Nepal, Laos, France, Spain and other countries. It has become the most well-known and influential institutional brand of the International Mountain Tourism Alliance, serving as a shared platform for the global mountain tourism industry.

Why Shennongjia?

Shennongjia is a UNESCO World Heritage Site renowned for its pristine natural environment and rich biodiversity. By hosting this event, Hubei aims to build a high-end global dialogue platform for mountain tourism, promote the protection and utilization of world heritage sites, and share China's practices and wisdom in achieving harmony between humans and nature.